The Leather & Shoe Cluster organized a specialized workshop on e-marketing and promotion, in collaboration with the Small Enterprise Centre (SEC), as part of the program to support competitiveness and growth for small and medium-sized enterprises in Palestine. This program is implemented by Global Communities and supported by the Swedish International Development Cooperation Agency (SIDA). During the workshop, effective strategies for online promotion were presented and the cluster's website, myshoes.ps, was introduced, contributing to the development of the participants' businesses and opening up new horizons for marketing their products locally and globally.